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Why You Should Follow Industry Leaders in Marketing

Posted in marketing leadership
on June 1, 2016

Everything I know about marketing, I learned through on the job training, a handful of marketing courses and by reading the blogs (and listening to the podcasts) of industry leaders in marketing. If you’ve had the opportunity to attend a marketing conference you’ve probably been in awe of some of the speakers. How they live and breath marketing and always seem to know what is on the cusp of a new and exciting trend or platform.

My first marketing conference was Social Fresh EAST in 2012. It was here where I found out about an up and coming social media site that allowed users to pin pictures of items they wanted on digital boards. At the time is was only accessible by invite—you had to know someone to even login to see the platform. Of course, you might have guessed, that platform is now the mega trafficked social sharing site: Pinterest. It was also the first time I would ever hear the word HubSpot, a marketing automation platform I would come to use daily in my professional life.

Amazing how one two-day event helped introduce me to thought leaders I still follow today like Jay Baer marketing consultant, speaker and author and Scott Monty marketing genius (formally with Ford Motor Company). Industry leaders are not the be all end all when it comes to marketing expertise, but they certainly have fantastic insight.

Me with Industry Leader Marcus Sheridan

Me with Marcus Sheridan at Inbound 2015

A couple of my favorite marketing leaders and speakers:

Marcus Sheridan – https://www.thesaleslion.com/
Mitch Joel – http://www.twistimage.com/blog/
John Jantsch – http://www.ducttapemarketing.com
Jonah Peretti – https://www.buzzfeed.com/jonah
Amy Porterfield – http://www.amyporterfield.com/

Marketing strategists and teachers:

Jason Keath (Social Fresh) https://www.socialfresh.com/
Nick Cicero (Delmondo) http://delmondo.co/
Michael Stelzner (Social Media Examiner) http://www.socialmediaexaminer.com/
Jon Loomer (Advanced Facebook Marketing) http://www.jonloomer.com/

Inspirational, leadership and business acumen:

Simon Sinek – https://www.startwithwhy.com/
Tony Robbins – https://www.tonyrobbins.com/
Brene Brown – http://brenebrown.com/
Sasha Strauss – https://twitter.com/SashaStrauss

If you have the opportunity to see any of the above speak, pay attention and take notes. Follow them on Twitter or add their blog to your current RSS reader. These are quality experts who influence me and other marketers in a myriad of fields. Stay in the know with this crew and you’ll never feel left behind again.